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How do I create a Brahman herd bull listing?

Overview

The Northern Herd Bull Sale is a dedicated online auction for Brahman herd bulls. As a livestock agent, you create and manage listings on behalf of your vendor clients using a listing form and upload spreadsheet. Bulls are listed using purpose-built herd bull specifications developed in collaboration with ABBA, so every listing is accurate, consistent, and easy for buyers to compare.

Key Dates

Listing close:  22 July 2026

Auction runs: 27 July - 3 August 2026 

 

Before you start

You will need the following before creating a listing:

  • AuctionsPlus Cattle Assessor accreditation or Delivery Agent accreditation. If you aren't already an accredited Cattle Assessor, you'll need to complete the Delivery Agent Exam before you can list. Find out how to become accredited HERE.
  • The Northern Brahman Herd Bull listing form. Download HERE. 
  • The Herd Bull spreadsheet. Download HERE.
  • Quality photos for each lot. At least one clear, well-lit landscape image per bull, taken in a yard or laneway with a clean background. Each photo must be matched to the correct lot.
  • Bull details from your vendor. Including breed information, structure scores, fertility results, temperament data, and a short description. The more complete the information, the more confidence buyers will have.

Step 1 — Complete the Northern Brahman Herd Bull listing form

  • Download and print the Northern Brahman Herd Bull listing form to complete at on farm inspection.

  • The form covers two sections: the main listing details and a score sheet for structure and temperament assessments. Complete one form per lot or one per vendor.

  • Make sure all mandatory fields (marked with *) are filled in. Incomplete forms may delay your listing.

Step 2 — Complete the Herd Bull spreadsheet

  • Download and open the spreadsheet template and enter each lot into its own row.

Important:

  • All mandatory find are identified in bold and must be completed.
  • Label photos by bull name or ID.
  • You can include multiple vendors in a single spreadsheet, or submit one spreadsheet per vendor. Make sure no lot is duplicated across sheets.

Step 3 — Submit your Herd Bull spreadsheet

  • Email your completed Herd Bull spreadsheet and photos to ABBA - abba@brahman.com.au

  • ABBA will verify your lots against the vendor nominations and provide all vendors bulls to AuctionsPlus. (The catalogue will be updated until the listing close date, 22 July 2026) 

Step 4 — Review and manage your listings

Once your listings have been processed, visit your AuctionsPlus Dashboard to:

  • Review listings — Check that all details and photos are correct before the final catalogue is published.
  • Update listings — Make changes to lot details if needed prior to catalogue close.
  • Manage post-sale settlement — Process sale outcomes and settlement through the dashboard after the auction.

 

If you have any questions, contact our team on (02) 9262 4222 or email info@auctionsplus.com.au.