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How do I build or edit my stud profile page?

Your stud's brand is built on years of investment in quality genetics and a commitment to breeding excellence. A dedicated Profile Page on AuctionsPlus gives you the opportunity to tell your story — in your own words and images — to our industry-leading national pool of bidders.

Getting Started

Prerequisites

Before you begin building your Profile Page, ensure the following:

  • You hold an active AuctionsPlus account
  • Your stud has a confirmed or booked sale with AuctionsPlus for the current financial year

Note: If you believe you are eligible and unable to access the Profile Page Builder below, contact the AuctionsPlus Customer Service Team:

  • Phone: (02) 9262 4222

Step 1 — Access the Profile Page Builder

You can access the Profile Page builder via:

  1. Log in to your AuctionsPlus Dashboard and navigate to Dashboard > Manage Business > Profile Page

You will be presented with the automated Profile Page Builder workflow.

Step 2 — Add Your Branding

Upload your stud's visual identity to make your page immediately recognisable:

Logo - Your stud's registered logo or brand mark

  • High-resolution PNG or JPG (minimum 400×400px)

Hero Image - A banner image displayed at the top of your page

  • Landscape orientation (recommended 1200×400px). Use an image that represents your operation — property shots, livestock, or branding imagery

Gallery Images - Additional images showcased on your page

  • Up to 6 images. Showcase your livestock, property, or key events

  
 

Tip: High-quality images make a strong first impression. Use professional photography where available, or well-lit, clear images of your operation and livestock.

 

Step 3 — Tell Your Story

This is your opportunity to communicate your stud's value proposition to potential customers. Complete the following fields:

  • Stud Name — Pre-populated from your account details
  • About Us / Stud Story — Describe your stud's history, breeding philosophy, and what sets your genetics apart. This is displayed prominently on your page and is your primary opportunity to connect with buyers in your own words
  • Breeding Objectives — Outline your key breeding goals and the outcomes your genetics deliver for commercial operators
  • Location — Your stud's primary location

Tip: Write with your potential buyer in mind. What would a quality-driven commercial vendor want to know about your genetics and breeding approach? Focus on the outcomes and results your clients can expect.

Step 4 — Add Contact Details

Select the contact(s) whose information you would like displayed on your public Profile Page:

  • Primary Contact Name
  • Phone Number
  • Email Address
  • Website (optional)
  • Social Media Links (optional)

Important: These contact details will be publicly visible to all AuctionsPlus users visiting your Profile Page. Ensure you provide details appropriate for public enquiries.

Step 5 — Review and Publish

Once you have completed all sections:

  1. Click Preview to review your Profile Page as it will appear to buyers
  2. Confirm all details — branding, story, and contact information — are accurate
  3. Click Publish to make your page live

Your Profile Page will become active immediately upon publishing.

Editing Your Profile Page

You can update your Profile Page at any time:

  1. Navigate to Dashboard > Manage Business > Profile Page
  2. Click Edit
  3. Make your changes (branding, story, contact details)
  4. Click Save & Publish to update your live page

Changes take effect immediately.