Assessor Comments are the one area of the assessment that vary depending on your target market. Every other aspect of your assessment will be the same, regardless of who you think is most likely to buy the stock.
Assessor comments serve as:
- Objective comments which aid in the marketing of your stock
- Further detail on the information entered in other fields
- An opportunity to tailor your marketing to your target customer, but be careful to not describe your stock as something they are not
Always consider - What would you want to know as a buyer?
Some "Do's" and "Don'ts" we recommend for Assessor comments:
Do -
Potential markets based on:
- Pregnancy status and breeding
- Health, rising or falling nutrition
- Faults like feet, udders, eyes (note if treated)
- Out-of-spec or not true-to-type for breed or class (e.g., white faces)
- Growth (how well grown for age)
- Carcass quality
- Weight
- Frame and skins (for sheep)
- Muscling
- Fat distribution
- Trade/export suitability
Don't -
- "the odd”
- "a handful," or "a few" -
- specifying a specific count
- "Not considered detrimental (NCD)"
- Jargon like "front paddock," "bred in the purple"
- Spelling mistakes
- "Will make," "Will calve"